360 Virtual Tour Photography & Video
Whether your customers are looking for you on mobile or desktop, 360 Trusted Photographers is there to make sure that you’re showing your customers the best representation of your business online.
From 360 photos, to photo and video virtual tours of your business using equipment recommended by Google, our Google Trusted Photographers will provide you with high-quality photos and/or video to showcase your business to your customers.
Why Your Business Needs A Google 360 Degree Virtual Tour
A 360-degree virtual tour of your business gives your customers a deeper look inside the premises of your business. Google has made this easier than ever by allowing professional photographers, business owners, and individuals to take 360-degree photos and upload them to the Google Street View app. Because Google has made uploading 360-degree photos so easy, it has given unparalleled access to your business location from website visitors and potential customers viewing your photos on Google Maps. With the ability to embed these 360-degree photo tours of your business on your website, customer engagement increases along with the potential to keep customers on your site longer as they interact with these virtual tours.
Studies have shown that businesses with photos and a virtual tour are twice as likely to generate interest from consumers. Generating interest will help increase your click-through rate, which means more traffic will be driven to your site. More traffic will increase the chance of more in-store visits, actions taken on your website, more sales etc…
Google has been pushing for a long time to map the world. Google encourages businesses to add photos to the Google My Business listings. They also want customers to leave reviews with photos of the product offered by the business they are reviewing.
What is Google Street View?
I’m sure that you are at least somewhat familiar with Google Maps. Google Street View is Google attempt to map the world. They are doing this using Google Street View Cars that are mapping streets taking images as they drive down every street. They also make it possible for consumers, professional photographers, and business owners to upload images from their phones and computers to contribute to Google Maps. For those that do this on a regular basis, they have a Google Street View mobile app that allows you to upload 360-degree photos and if multiple photos are taken of a location, they allow you to connect them to create a virtual tour.
Google’s push to map the world is evident if you look for a popular business on Google Maps and click photos. You will see many photos provided by the business, customers and most likely an image provided by the Google Street View Car if your business is viewable from a road.
If you go to the Google Street View website, you will get more information on how they get their photos to help map the world, where they currently are and where they plan on going next to capture their photos. Many of the images they get are from photographers all over the world that are eager to share. Among these photographers are Google Trusted Photographers that specialize in taking photos to build virtual tours for small business owners.
How to Get the Best Photos Taken for A Virtual Tour of Your Business
Finding a professional to take 360-degree photos and or video of your business is now easier than ever. Doing a quick Google search will bring up plenty of options, but Google has made an effort to make this easier for you to hire a company or individual that has met certain requirements.
Recently Google has gone as far as adding a button to the Google My Business page that says Add Virtual Tour. If you click the button it will direct you to the Google Street View Trusted Photographers for Hire page where you can find and request quotes from Google Trusted Photographers located near you.
All of the photographers and agencies listed in Google Trusted Photographers have met Google guidelines to be accepted into the program. These are professionals that often specialize in creating 360 virtual tours. Google went as far as to have each Google Trusted Photographer list their location and a point of contact to make this process easier to reach to these professionals. Just another example of how Google is trying to get everyone to help them map the world.
Why Have a 360-Degree Virtual Tour Over Standard Business Photos
- A virtual tour provides important visual details of your business that cannot be conveyed with a couple still photos. It’s been said that a picture is worth a thousand words. Then a virtual tour is worth a thousand still photos.
- A virtual tour of your business opens your services and location to anyone that comes across your listing on Google Maps. This helps to showcase features of your location and what services you offer.
- A virtual tour can be the factor that sets you apart from your competitors when it comes to gaining customers through online search.
- 360-degree virtual tours give viewers the ability to interact with your business by letting them navigate through images and letting them decide where and what they want to look at.
- Having a virtual tour of your business embedded on your website will increase visitor retention by keeping them immersed in the virtual tour rather than having them view a few photos and some text.
Why Choose 360 Trusted Photographers?
Every employee on our staff is a Google Trusted Photographer with multiple tours approved and published on Google Maps. We take great pride in our work and love producing a great product for our clients. We have experience creating virtual tours for real estate agents, local businesses, public buildings, parks and more. We have the equipment and expertise to make sure that we provide the best 360 photos and video to represent your business. We also are able to transfer all rights to the photos taken to you. When you own the rights to the photos, you’re able to use them anyway and anywhere you want.